Mediaplex’s Path to Conversion data and analytics services solution allows clients to view and analyze their media buys beyond the last click event - giving clients greater transparency into their data by revealing the entire path of events leading up to a conversion. Our analytics services team works with clients and their data to give them a comprehensive picture of how all their online advertising campaigns work together to drive overall conversions.

The Path to Conversion solution can also be customized to show cross-channel influence, branding impact, pathing trends, time lag trends, conversion attribution modeling and much more. Our data and analytic services offering includes:

• Includes entire path of events that led to a conversion
• Up to 30 touch events (last 10 impression views, 10 click throughs and 10 natural search events) within a single conversion path
• Events tracked include: paid search, natural search, display, email, affiliate and any other event that Mediaplex tracks

• Full analysis of events
• Influence of each channel performance and likely contributions
• Reporting on path to conversion
• Presentation of findings
• Cross Channel Analysis
• Conversion Attribution Reporting
• Controlled Experiments and Testing